As we know, this is the era of digital. In such a situation, if you don't know what digital marketing is, you may be a little behind others. I am saying this because we have to keep pace with our changing age or else, we will be left behind somewhere.
And this is also true in business. gone are the days when people used to go from house to house and talk about their things, this type of strategy is not only difficult to follow today's journey, but it is impossible. because it wastes a lot of time and it is almost impossible to reach so many people in such a short time.
|What is Digital Marketing? Careers in Digital Marketing|
In such a situation, digital marketing is a very good way to market your products. So that in a very short time companies can reach out to their targeted customers. If we talk about the last few years, we will find that the nature of the ads has changed a lot. Earlier, people used to run their ads in a place where most people would see their eyes, such as TV commercials, radio, and all the methods that were implemented.
But this thing may not work now because in today's time, if you find the most crowd somewhere, then that is the place of social media or internet. In such a situation, if you have to reach your ad to millions of people at the same time, then you will have to leave the funds of old traditional marketing and turn to digital marketing.
That is why today I thought that why not give you information about digital marketing in detail so that you also get to know about this new concept of digital marketing. So, let's start with what's the delay and know what this digital marketing is and how it works.
What is Digital Marketing?
Why is Digital Marketing so Important?
What are the main assets and tactics of digital marketing?
- Your Website
- Your Blog posts
- eBooks and Whitepapers
- Interactive Tools
- Social Media Channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Earned Online Coverage (PR, social media, or reviews)
- Online Brochures or look Books
- Branding Assets (logos, fonts, etc.)
Digital Marketing Course
1. Search Engine Optimization (SEO)
Is a process with the help of which the website is optimized so that it is a good and good rank, so that good organic traffic websites can be found themselves. Along with this, it should also show first in the search result.
2. Content Marketing
Creation and promotion of assets so that brand awareness, traffic growth, lead generation can be done in the right way.
3. Inbound Marketing Inbound
Marketing means a 'full-funnel' approach in which online content is used to attract, convert, close and finally to delight your customers.
4. Social Media Marketing
In this marketing, your brand and its content are promoted in the social media channel, which increases brand awareness, drive traffic, and leads to your own business.
5. Pay-Per-Click (PPC)
Is a method that drives traffic towards your website in which you have to pay money to your publisher if you click in your ads. A very popular PPC is Google AdWords.
6. Affiliate Marketing
is a performance-based advertising in which you get a commission if you are promoting someone else's products and services in your website.
7. Native Advertising
Is called ads that are primarily content-led and featured in another platform with non-paid content. BuzzFeed's sponsored posts are a good example of this kind of advertisement.
8. Marketing Automation Marketing
Automation is called software or any other tool used for marketing promotion. Some repetitive tasks such as emails, social media, and other website actions are automated.
9. Email Marketing
Companies use email marketing to interact with their audience. Email is used to promote content, discounts, and events.
10. Online PROnline
PR is a way to secure online coverage from digital publications, blogs, and other content-based websites. They are similar to traditional PR but only in online space.
Careers in Digital Marketing
- For B2B
- For B2C
That's why channels for B2C companies such as Instagram and Pinterest are more valuable than business-focused platforms LinkedIn.